Paula balzer
- Pioneer in the utilization of "live" events as a marketing medium
- Established the global marketing division of the world's largest producer and marketer of live entertainment, Live Nation/SFX Entertainment
- Engineered over $100mm in sponsorship sales to the world's top brands including Coca-Cola, American Express and Procter & Gamble
- Founded 2, top 5 ranked, global marketing agencies and orchestrated successful exits from both
- Board Member, Promotion Marketing Association; "Woman to Watch," Advertising Age