bill shelton
- Pioneer in the field of Emotional Branding
- Co-founded Brand Marketing Agency Left Field Creative at the request of their first client, CITGO Petroleum (3rd largest U.S. petroleum retailer at the time)
- Branded Schultz Horticultural’s flagship and private label brands helping the company win Wal-Mart’s Vendor of The Year Award in three consecutive years
- Created the only radio ad campaign in history to win Best of Show in National Agri-Marketing Awards Competition, client: RoundUp Herbicide
- Wrote and produced NIKE Air Jordan radio spot launched during the NBA All-Star Game, overshadowing and crushing title sponsor Reebok
- Developed positioning line for Stray Rescue of St. Louis, now being used by over 1,000 groups worldwide and featured on over 5,300,000 web pages